Adobe Shines Spotlight on JZD

Adobe shines its spotlight on Joe Zeff Design today, promoting a series of higher education events featuring company president Joe Zeff, an Adobe TV episode about the studio, and an extended post on its digital publishing blog about how JZD is rethinking how universities interact with students, faculty and alumni.

Joe will partner with Adobe's higher education team to help universities better understand their potential to be transformative through Digital Publishing Suite. He will draw on the studio's experience in developing apps for UCLA Anderson School of Management, the University of Notre Dame and Maryland Institute College of Art. The event in Baltimore is scheduled for July 23, and registration is required.

Meanwhile, Adobe showcases Joe Zeff Design in a two-minute film on Adobe TV titled Everybody Has A Story, taking viewers behind the scenes at our church-turned-studio in Montclair, NJ, as JZD closes an issue of Fast Company for iPad. Joe talks about the benefits of Digital Publishing Suite and how it helps the studio focus on storytelling without the constraints of complicated code.

"When we go up against traditional programmers, there's no contest. They have to go down a long runway before they can get up in the air. We have a helicopter. We go straight up," Joe says in the video. "We have been working with some clients that are used to having four to six months to develop an app. We'll develop that same app in four to six weeks."

Teresa Demel profiles Joe Zeff Design on the Adobe Digital Publishing blog today. In a post titled Joe Zeff's Apps Get Straight A's, Teresa mentions our iPhone and iPad apps for National Geographic, Fast Company, PC Magazine, Tomb Raider and Mass Effect video games. Writes Teresa, "When defining DPS and its capabilities to a new customer, I could easily point that person to JZD's site and say, 'This is what's possible in digital publishing.'"

Her post promotes the upcoming higher education events, along with Joe's vision for how universities can leverage Digital Publishing Suite to make themselves more accessible to applicants, students, faculty and alumni. Joe describes a digital lifecycle that includes viewbooks, orientation apps, e-learning materials, job fair apps and alumni magazines produced with DPS. Read the full post on the Adobe website here.