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Separating the Story from the Telling
I tell stories for a living, mostly on behalf of companies eager to convey their brand promise to others.Many companies struggle to get their message across. They create materials that are uninspired,...
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Beyond NYT 2020: Visual Journalism Isn't Enough
The New York Times yesterday released an exhaustive report that prescribes changes intended to carry the news organization into 2020 and beyond. A key recommendation: turn up the visuals. I am proud...
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Hello again JZD.
Joe Zeff Design reopens its doors in Times Square today, focused on integrated storytelling for corporations, publishers, educators and brands. Integrated storytelling? What's that?You still making...
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10 Storytelling Tips for Businesses
Once upon a time, I made my living as a journalist. For The New York Times, Time and other newspapers and magazines, I helped tell stories that made people aware of things they didn’t already know,...
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Goodbye JZD. Hello ScrollMotion.
Since the introduction of the iPad, Joe Zeff Design has shown people what's possible.We collaborated with Touch Press to design Solar System for iPad, an app in the iTunes Hall of Fame. We launched...
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Panoramic Photography on the iPad
You've seen panoramic photography on real estate websites, Google Street View, and your own iPhone. Now it's coming to your iPad, infused with hotspots, audio, video, 3D renderings and other media...
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Why SPD Matters
A message to the incoming board of directors of the Society of Publication Designers from Joe Zeff as he concludes his three years on the board today.This organization is as relevant as you make...
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What's Next for News?
Will Mumford of The Newspaper Works in Australia interviewed company president Joe Zeff in advance of Joe's presentation at the Future Forum Aug. 20-21 in Sydney. Highlights:What makes a good news...
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The Final Hours of Titanfall
The Final Hours of Titanfall, a news app that goes behind the scenes into the development of this year's blockbuster video game, is now available on multiple platforms.It's available for sale at the...
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Spies of Mississippi: The Appumentary
Documentary films move us, excite us, awaken us, enrage us. They compel us to act. But for all of their power, they lack the ability to engage us. We watch rapt for an hour or more, and then the...
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Official Super Bowl XLVIII Interactive Game Program
The Official Super Bowl XLVIII Interactive Game Program, an iPad app published by the National Football League, is available today in the iTunes App Store.The app was designed and developed by Joe...
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Enter your best work for SPD 49
Tick, tick, tick . . . only nine days remain to enter your best publication design work, both print and digital, in the Society of Publication Designers' annual competition. The standard rate of $45...
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Looking Ahead to 2014
What we're looking forward to in 2014 . . .Smarter apps. Technologies like iBeacon will help apps deliver more relevant content to users. iBeacon is an indoor-positioning system through which tiny...
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Changes at Joe Zeff Design
The past three years at Joe Zeff Design have been supersonic. We've increased staffing from three to eight, and watched our revenues grow as publishers, corporations and universities came calling for...
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JZD means BUSINESS
The iPad is changing the way companies do business, and changing the way that Joe Zeff Design serves its clients' needs.PowerPoints are being replaced by interactive presentations that can be...
View ArticleHow to Save Tablet Magazines
Jon Lund makes some good points in his essay “Why tablet magazines are a failure.”Tablet magazines need not fail. Here’s how to save them.1. Make tablet magazines more focused. Consumers may not...
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Next Stop . . . Manhattan!
Joe Zeff Design relocates from Montclair to Manhattan for two straight weeks in October, the first of many tour stops as JZD takes its show on the road. Over the next year we intend to set up shop in...
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An App for the Gipper
The most legendary team in college football now has an iPad app to match. The University of Notre Dame's official app for all of its athletics programs, designed and developed by Joe Zeff Design, is...
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JZD FAQ
The phone rings. And rings. And rings. Inevitably we get a lot of the same questions. To help our prospective clients make the best decisions, we hereby provide our best answers: Why make an app?• To...
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Universities and Apps
Joe Zeff Design took part in an Adobe Education event in Baltimore yesterday focused on Adobe Digital Publishing Suite and its potential impact on universities. The takeaway: DPS is not just a way to...
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